Twitter is a microblog which allows users to publish short messages of 280 characters of less. Twitter users are able to post their tweets from from numerous devices and platforms, including the iPhone, Android, Blackberry, or Windows Phone devices and traditional computers. According to Twitter, with over 3 billion people on social media, more consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses have been turning to Twitter as a customer service platform.
Twitter Customer Service Email
- Resolve issues in real-time: Twitter allows you to respond to your customers in real-time, giving them the answers they need, when they need them. Brands do this by leveraging the convenient & asynchronous exchange between brand & customer, combining both public & private messaging to reach resolution faster.
- See more satisfied customers: Real-time customer service opportunities means more customers who feel heard. Over two-thirds of brand customers surveyed expressed a high degree of satisfaction with companies who use Twitter as a customer service tool. When you respond to customer feedback in real-time, you increase customer satisfaction in real-time as well.
- Save on operational costs: While cost per resolution via traditional channels in a customer care call center is $6 or more on average, using Twitter as a customer service tool has decreased that cost to $1 per resolution for brands.
- Make it personal: With Direct Messaging tools, you can build personalized conversations at scale by offering customers a Welcome Message as they initiate conversation, as well as Quick Replies and Customer Feedback Cards, giving you the ability to have the conversation your customer wants to have, when they want to have it.